Realtor, Bhhs Fox & Roach
Israela Haor-Friedman just known as “Israela” transforms the search for a house into the discovery of a home. What started as a passion project helping friends navigate the local market has evolved into a dedicated real estate career built on community, advocacy, and deep local insight.
A proud Main Line resident since 2003, Israela offers her clients an intimate knowledge of the region’s top-rated schools, rich history, thriving arts scene, and diverse neighborhoods. Her background as a contracts attorney for Dechert LLP—where she analyzed complex international litigation documents—gives her clients a distinct edge. She brings exceptional legal precision, sharp negotiation skills, and rigorous attention to detail to every contract, protecting buyers, sellers, and renters alike.
Born and raised in Venezuela and fluent in English, Spanish, and Hebrew, Israela earned her degree from Temple University. Her global perspective and deep local ties allow her to connect effortlessly with clients from all walks of life. Outside of real estate, she is an active community leader serving as President of the Lower Merion Synagogue Sisterhood, as well as a devoted wife and mother to three young children.
For Israela, real estate is ultimately about connection: guiding people to the neighborhoods, networks, and vibrant communities they will love calling home.


